Services
At Cantu Group LLC, we go beyond importing. We partner with spirits brands to build long-term success in the U.S. market. From regulatory compliance and logistics to pricing strategy, tastings, and brand storytelling, our services are designed to simplify your launch and accelerate your growth. Whether you’re entering the market for the first time or scaling an established brand, we offer the tools, expertise, and connections to help you thrive.
What We Do
We work on awesome projects with passionate brand owners, top-tier distributors, and retailers who share our commitment to quality and growth.
As your importing partner, Cantu Group LLC manages the end-to-end logistics of bringing your spirits into the United States. We coordinate with producers and freight forwarders to ensure efficient, secure transport of goods from origin to destination. Our team oversees everything from international shipping and warehousing to ensuring your products arrive intact, on time, and ready for market. In addition to the physical importation, we also help brands build reliable supply chains in their target markets—connecting them with trusted distributors, retail channels, and storage solutions to support long-term growth. Whether you’re new to exporting or scaling a global brand, we provide the structure and relationships to move your product seamlessly.
As Importer of Record, Cantu Group LLC assumes full legal responsibility for ensuring your shipments comply with all U.S. federal and state regulations. This includes handling U.S. Customs filings, managing FDA and TTB approvals, paying duties and taxes, and ensuring all documentation is accurate and complete. By serving as your IOR, we protect your brand from regulatory risk, costly delays, or non-compliance issues that could affect your launch or ongoing operations. This service is especially valuable for international producers or brand owners without a U.S. legal entity, offering peace of mind and a streamlined path to market entry. We take on the burden of compliance so you can stay focused on growth.
We help spirits brands translate their identity into a market-ready strategy that resonates with U.S. consumers and trade buyers. Whether you’re introducing a new product or reintroducing an established one, we work with you to define your positioning, align your pricing, and tell a compelling story that sets your brand apart.
Our process begins by understanding your brand’s unique attributes—its origin, production methods, founder story, and values. From there, we help define your ideal target audience and identify the most strategic markets for launch based on category trends, pricing tiers, and competitor placement. We also guide you in determining your brand voice and visual presentation, ensuring consistency across sales materials, digital content, and packaging.
We then move into execution: developing a tailored go-to-market strategy that includes distributor outreach, retail program submissions, on-premise activation planning, and content guidance to support launch efforts. For brands already in market, we evaluate current performance and refine strategy to accelerate growth in high-potential regions.
Whether you need support building your brand from the ground up or sharpening your edge in a crowded space, Cantu Group offers the insight, structure, and support to help your brand earn attention—and keep it.
We believe strong brand economics are the foundation for sustainable growth. Whether you’re launching a new product or scaling an existing brand, we work closely with you to build a clear, accurate cost structure that supports both profitability and market competitiveness.
Our process begins with a comprehensive review of your supply chain—from production costs and packaging to international freight, duties, insurance, and warehousing. We calculate your true landed cost per unit and use that to model recommended pricing at each level of the U.S. three-tier system. That includes suggested margins for the importer, distributor, and retailer, all while keeping your target MSRP in line with your brand positioning and competitive landscape.
Whether you need to validate your numbers for investor readiness, negotiate with distributors, or prepare to scale across states, our brand economics support ensures you enter the market with confidence, clarity, and a strong financial foundation.
Our Tastings & Event Management services are designed to help your brand create meaningful, memorable connections with consumers, buyers, and trade partners across key markets.
We coordinate and execute a variety of in-person activations, including in-store tastings, on-premise events, bartender education sessions, and private brand showcases. From sourcing and training ambassadors to ensuring compliance with local laws and retailer requirements, we handle the logistics so you can focus on engaging with your audience. We also align each event with your brand’s goals—whether that’s increasing pull-through at a key retail partner, generating awareness with on-premise influencers, or launching in a new market.
Our team understands the importance of every detail, from glassware and signage to timing, product supply, and post-event recaps. We collaborate closely with you and your distributors to ensure that each activation not only reflects your brand’s identity but also drives measurable results. Whether you’re looking to make a bold first impression or sustain momentum in a competitive market, we help your brand show up with impact and intention.
We help spirits brands bring their story to life through cohesive, compelling marketing and content strategies. From visual assets to brand messaging, we provide the tools you need to build recognition, support your sales teams, and engage both consumers and trade buyers with confidence.
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Our services include the development of high-quality bottle photography, sell sheets, case display artwork, tasting note cards, social media assets, and more. We help translate your brand’s origin, values, and production methods into market-ready language and visuals that resonate with U.S. audiences, whether you’re speaking to a distributor portfolio manager or a first-time customer at retail. For social and digital campaigns, we provide platform-specific content guidance and creative support to keep your brand active and aligned across channels.
We also assist with the creation of trade-facing materials that support placement and pull-through, such as pitch decks, QR-enabled POS, and promotional signage. Whether you’re launching your brand for the first time or elevating your presence in a new market, we ensure your marketing reflects the same quality and intention as the product in the bottle.